The prominent social media giant Facebook has recently revised its guidelines regarding the promotion of gambling-related advertisements.
Advertisers will now have a more targeted audience, needing to meet the exact criteria recently issued by Facebook.
Requirements for Publishing Gambling Advertisements
One critical rule states that no form of iGaming advertisement or promotion can be directed towards users who are below 18 years of age.
The revised policies specify that online gaming companies must fill out a detailed application form to submit to Facebook's parent company, META. This form must include proof that these gaming establishments are properly licensed and comply with the legal requirements of the country where the ads will be displayed.
These updated Facebook guidelines pertain to various forms of online gaming, including casino betting, bingo, poker, sports betting, lotteries, tournament play, and raffles.
Exceptions to the game
It's worth noting that advertisements for complimentary or demo games are exceptions to these new guidelines. Additionally, brick-and-mortar casinos are not subject to these stringent rules. Offline poker tournaments can also be exempt, provided that the promoted link does not direct users to online gambling content.
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