At this year's Canada Gaming Summit, taking place from June 13th to 15th at the Metro Toronto Convention Centre, the Saskatchewan Indian Gaming Authority (SIGA) will delve into its unique business model during a comprehensive presentation.
The event will feature a conversation between SIGA's Vice President of Corporate Affairs, Patricia Cook, and the Vice President of Human Resources, Desiree Gervais.
SIGA’S Business Model
Saskatchewan has long been a benchmark in the Canadian gaming industry, consistently demonstrating a highly effective business model that boasts significant growth margins, with its foundation rooted in a commitment to community support.
As part of the Learning and Growth conference, this discussion will highlight how SIGA, established as a non-profit in 1995, has developed a distinctive model that generates revenue while reinvesting in community-driven initiatives.
For nearly thirty years, SIGA has opened seven brick-and-mortar casinos across the province and has strongly engaged the online gaming space with the launch of PlayNow.com, which marked Saskatchewan’s first foray into digital gaming in 2022.During their session, SIGA will explore innovative strategies for maintaining its commercial viability while reinforcing its role as a community cornerstone in Saskatchewan. .
Way-Forwards
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