On Monday, May 3rd, LeoVegas excitedly revealed the launch of its own game development studio to the online casino community.
This well-known online casino took to social media earlier this week to share the news of their first game studio, dubbed Blue Guru Games, with its followers.
LeoVegas The company aims to leverage its newly established studio, developed through its entrepreneurial initiative, LeoVentures, to foster creativity and release exclusive games tailored for the LeoVegas platform, in addition to providing games for other operators.
Gustaf Hagman, the CEO of LeoVegas, emphasized that the company intends to utilize its gathered data and extensive experience to design games that meet the desires of LeoVegas’ clientele.
Competitive advantage
“[…] Our goal is to develop engaging games and distinctive characters that can enhance our marketing efforts, thereby cultivating a deeper loyalty to our brand. Our ability to produce games with exceptional agility presents a competitive edge, and we expect it to generate an additional revenue stream in the long run,” stated Hagman.
The inaugural games from the new studio are anticipated to debut later in 2021, enriching LeoVegas’ already extensive assortment of games sourced from over 60 providers.
Over the coming two years, the operator aims to develop a minimum of 20 games via Blue Guru Games.
Cost Effective
According to the prominent operator, the establishment of Blue Guru Games marks a significant move to enable the efficient management of a more substantial segment of the gaming industry's value chain.
In addition to the launch of its new game development studio, LeoVenture has invested in several other ventures, including CasinoGrounds, Pixel.bet, and SharedPlay, and has recently acquired a sports betting company Expekt .